Thursday, September 07, 2006

Sunday, September 03, 2006

Your Brand Xperiment

Do you have a new brand to test out? Not sure if it will work for your company or product?

COMMENT TO THIS POST and answer these questions and we can let you know what we think. We'll make a NEW POST with your responses and let the viewers go from there:

1. What is your proposed brand? Is it for a company or for a product?

2. What is the brand's value?

3. Who do you see as your competitors?

4. How exactly is your brand differentiated?

5. What do you want to expand to in the future?